Code of conduct for sea anglers - can this be anything more than a publicty stunt?

On the face of it i is a good idea - code of conduct for sea anglers. http://www.gofishing.co.uk/Angling-Times/Section/News--Catches/Catch-Reports/TV-chef-backs-new-sea-fishing-code-of-conduct/. Showing other groups with an interest in the sea that we recognise that we have a responsibility to safeguard marine habitats etc...and take that seriously. To be fair to Hugh, who has put his weight behind the idea, it is restricted to Dorset but that in itself could be a good way to start.

However.... knowing sea anglers as I do I am not sure how you can enact such a code. It would by definition be voluntary and what would the sanctions be for someone breaking the "Code"? Sea angling organisations probably have contact with less that 50% of the people who regularly sea fish so how would this code be publicised and agreed upon?

I'm in favour of the idea just a little sceptical about what it will achieve over and above a bit of publicity for Hugh (maybe a bit unfair) and a sign that we can do things together (worth trying).

 The press release quotes it thus:

"The project is being run in conjunction with Dorset Wildlife Trust in support of the Recycle Fish campaign to protect wildlife and help recreational fishermen to enjoy their sport with the minimum impact on the marine environment.

A waterproof tackle box card has been produced that lists top tips for handling and caring for sea fish."

Bit woolly for me at the moment but I'll certainly support it and encourage other to do so - it is a start I guess.